Upcoming Events

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August 5, 2014

How to be a Successful Entrepreneur and Business Owner

Get practical business advice from  Dr. Raul Deju

  • Founder and Director of JFK University’s Institute of Entrepreneurial Leadership (IEL)
  • Nationally renowned business expert
  • Fortune 500 CEO and investor

dejuLearn about JFK University’s Institute of Entrepreneurial Leadership Certificate Program

The program is designed to assist developing and existing small businesses strategically plan and grow. Small class size, targeted instruction, and expert one-on-one mentoring have helped over 80 Bay Area entrepreneurs achieve success. Learn more about the opportunities available and how to apply for the upcoming fall session.

 

Start: August 5, 2014 6:00 pm
End: August 5, 2014 7:30 pm
Venue: JFK University Berkeley Campus
Address:
2956 San Pablo Avenue, 2nd Floor, Room 215, Berkeley, CA, 94710, United States

August 19, 2014

GA: Digital Marketing – Key Concepts and Metrics

ga-lockup-600The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Takeaways

  • Overview of digital marketing techniques – from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles – test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR – what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns
Start: August 19, 2014 6:00 pm
End: August 19, 2014 9:00 pm
Venue: Impact HUB Berkeley
Address:
2150 Allston Way, Suite 400, Berkeley, CA, 94704, United States
Cost: $35.00

August 28, 2014

Impact Hub Work Bench: 3 Ways to Boost Your Brand Online

wbihbYou’ve got a business or idea you want to grow – but you don’t know where to start. You know authentic marketing and building awareness is essential to your brand’s reputation, but the options seem daunting. In this workbench we’ll jump start your marketing knowledge by walking you through how to get the word out online, advertise your business, and convert leads into customers.

First, we’ll work together to create your own brand story and show you how you can use word-of-mouth and strategic partnerships to grow brand awareness (Online PR). Then we’ll focus on how paid advertising (PPC & Facebook) can introduce your brand to a larger audience. We’ll finish by taking a look at how to convert website visitors into customers by covering the keys to relationship building (landing pages, email marketing and tracking.) By the time you complete this workshop, you’ll have a comprehensive understanding of your next marketing steps, and the knowledge to get started.

Start: August 28, 2014 6:00 pm
End: August 28, 2014 8:00 pm
Venue: Impact HUB Berkeley
Address:
2150 Allston Way, Suite 400, Berkeley, CA, 94704, United States
Cost: $30.00

September 10, 2014

HackTheHearst 2014

hackthehearstPhoebe A. Hearst Museum of Anthropology hosts collections in the areas of African masks, Greek coins, Indian silk, Roman glass, Bark paintings, Ceramic vases, Corkscrews, Dolls, Scarabs and more.

They have implemented a new open source collections management system, CollectionSpace, which provides a flexible platform upon which to build new technologies and services. One of these services is a Solr API to allow greater public access to our collections information.

The HackTheHearst hackathon will be an opportunity to dig into the collections data of the Hearst Museum and work with it directly. This culture of building, playing, and “hacking as a way of knowing” is a crucial part of the innovative spirit of the Digital Humanities. The idea that one can acquire a deeper understanding of tools, technologies, platforms, information, and systems through development is a principle that surrounds this event. Furthermore, this event seeks to bring members of our campus and local communities together to work collaboratively and creatively to give back to these communities and to interested people worldwide.

The goal of HackTheHearst is to develop a compelling application and/or user interface for the digital collections data that the Hearst Museum is making available through an API. Teams of up to four participants will develop a web interface for working with the Hearst’s collections data (further details will be available once the contest requirements are posted). The application should address issues of humanistic scholarship, and show applicability and adaptability to a range of projects and scholarly fields. Suggested applications include:

  • A tool to facilitate student (K–12 and/or university) interaction with the collections data;
  • A tool to facilitate researcher interaction with the collections data (e.g., planning a research visit, and submitting research products to the Museum);
  • A tool to facilitate heritage community interaction with collections data (e.g., allowing searches for objects by user-drawn map polygons);
  • A tool to promote visualization of the breadth and depth of the Hearst Museum’s collections (e.g., interactive statistics, timelines, and/or maps)
Start: September 10, 2014 4:00 pm
End: September 10, 2014 9:00 pm
Venue: Phoebe A Hearst Museum of Anthropology
Address:
103 Kroeber Hall, UC Berkeley Campus, Berkeley, CA, 94720, United States

September 17, 2014

GA: Public Speaking for Problem Solvers

ga-lockup-600Figure out how to be your best when the pressure’s on. The ability to connect with others in an authentic way is the key to being a great speaker – and it carries over into the success of your business and personal life. Whether you are speaking to an entire company or a few clients, your presentation skills establish your credibility and impact.

This is a hands-on workshop for makers, doers and entrepreneurs looking to improve as speakers and better champion their ideas. Learn to share content, pitch ideas and tell stories that create a space for audiences to relate, engage and act.

Through a combination of lecture, hands-on exercises and activities, we’ll focus on honing your speaking style in spite of nervousness, clearly crafting your message and delivering with confidence and authenticity. Limited to a small, supportive group of 15, each student will give a 1-2 minute presentation and get live coaching, group feedback and video footage.

 

Start: September 17, 2014 6:00 am
End: September 17, 2014 9:00 pm
Venue: Impact HUB Berkeley
Address:
2150 Allston Way, Suite 400, Berkeley, CA, 94704, United States
Cost: 45.00