August 28, 2014
2014-15 Angel & Venture Capital Financing Overview
In 2014 the early stage financing environment exploded with valuations and the number of financings increasing substantially, including several multi-billion dollar fundings. By some measures the number of venture fundings in Q2 of 2014 approached levels not seen since the days of the internet bubble. 2014 also continued a number of trends from prior years: the growing influence of founders/entrepreneurs, the significant growth in the activity of seed/angel investors as well as alternative funding platforms and incubators.
Please join our panel of expert angel and venture capital investors for a look at early stage investing during the past year and what the future investment environment holds. Panelists will include Steve Bengston, Jeff Clavier, and Howard Hartenbaum. The presentation will also include a review of the key metrics for venture capital investments/exits and critical VC term sheet terms for Q2 2014. Don’t miss this thought provoking and informative session!
You’ve got a business or idea you want to grow – but you don’t know where to start. You know authentic marketing and building awareness is essential to your brand’s reputation, but the options seem daunting. In this workbench we’ll jump start your marketing knowledge by walking you through how to get the word out online, advertise your business, and convert leads into customers.
First, we’ll work together to create your own brand story and show you how you can use word-of-mouth and strategic partnerships to grow brand awareness (Online PR). Then we’ll focus on how paid advertising (PPC & Facebook) can introduce your brand to a larger audience. We’ll finish by taking a look at how to convert website visitors into customers by covering the keys to relationship building (landing pages, email marketing and tracking.) By the time you complete this workshop, you’ll have a comprehensive understanding of your next marketing steps, and the knowledge to get started.
September 10, 2014
Phoebe A. Hearst Museum of Anthropology hosts collections in the areas of African masks, Greek coins, Indian silk, Roman glass, Bark paintings, Ceramic vases, Corkscrews, Dolls, Scarabs and more.
They have implemented a new open source collections management system, CollectionSpace, which provides a flexible platform upon which to build new technologies and services. One of these services is a Solr API to allow greater public access to our collections information.
The HackTheHearst hackathon will be an opportunity to dig into the collections data of the Hearst Museum and work with it directly. This culture of building, playing, and “hacking as a way of knowing” is a crucial part of the innovative spirit of the Digital Humanities. The idea that one can acquire a deeper understanding of tools, technologies, platforms, information, and systems through development is a principle that surrounds this event. Furthermore, this event seeks to bring members of our campus and local communities together to work collaboratively and creatively to give back to these communities and to interested people worldwide.
The goal of HackTheHearst is to develop a compelling application and/or user interface for the digital collections data that the Hearst Museum is making available through an API. Teams of up to four participants will develop a web interface for working with the Hearst’s collections data (further details will be available once the contest requirements are posted). The application should address issues of humanistic scholarship, and show applicability and adaptability to a range of projects and scholarly fields. Suggested applications include:
- A tool to facilitate student (K–12 and/or university) interaction with the collections data;
- A tool to facilitate researcher interaction with the collections data (e.g., planning a research visit, and submitting research products to the Museum);
- A tool to facilitate heritage community interaction with collections data (e.g., allowing searches for objects by user-drawn map polygons);
- A tool to promote visualization of the breadth and depth of the Hearst Museum’s collections (e.g., interactive statistics, timelines, and/or maps)
September 17, 2014
Figure out how to be your best when the pressure’s on. The ability to connect with others in an authentic way is the key to being a great speaker – and it carries over into the success of your business and personal life. Whether you are speaking to an entire company or a few clients, your presentation skills establish your credibility and impact.
This is a hands-on workshop for makers, doers and entrepreneurs looking to improve as speakers and better champion their ideas. Learn to share content, pitch ideas and tell stories that create a space for audiences to relate, engage and act.
Through a combination of lecture, hands-on exercises and activities, we’ll focus on honing your speaking style in spite of nervousness, clearly crafting your message and delivering with confidence and authenticity. Limited to a small, supportive group of 15, each student will give a 1-2 minute presentation and get live coaching, group feedback and video footage.